* The foremost step is to select the appropriate field of expertise. In order to become the owner of an efficient promotion company you need to get well acquainted with the basics of all the specific fields
* Make sure to analyze the existing promotional materials from the customer’s company database. Pay attention on their specific business requirements and needs so as to implement explicit website search engine optimization techniques for the promotion of their brand. You also need to keep in mind the content that their company runs, the giveaway materials that are used by the company as well as the sponsors that can be seen in the ads of the company
* Provide your clients with cost-effective ideas for promotion. If possible, try to keep a written record of all the brainstorming and unique ideas so that they can be handy while conducting with future clients
* Another important aspect that you need to consider is the source from which you plan to finance your business. Almost all the companies have start-up costs such as legal and office expenses. Apart from these you also need to keep provision for travel and advertising expenses. So you need to find an appropriate financial institution before starting your new venture
* Hire a consultant for professional guidance in promotional marketing industry. A professional has better understanding of the realistic requirements as well as risk factors of a business
* Last but not the least; you must chalk out a solid business plan for your company so as to provide best promotional and web site optimization services to your clients