There are certain tips that should be considered by the web content writers in order to improve their writing skills:-
1. Avoid jargon which means difficult words which the user cannot understand should not be used
2. Avoid big sentences and paragraphs
3. Each paragraph should represent a particular idea
4. Use of appropriate heading and sub headings
5. Unfamiliar and undefined abbreviations should not be used
6. Sentences should be made in active voice rather than passive voice
7. The first sentence or paragraph should contain the essence of the article
8. Listing should be done using number system or by using another kind of bullets
A website content writer should look upon three important things:-
9. The content of the website should be such that the user remains involved in it and keep on browsing for long time. The user should not get bored so that he becomes a regular client
10.Keywords should be used as many times as possible because this will make the web page ranked above than the other pages
11.The site should be user friendly and up-to-date
Website content writing has two important prospects:-
12. Relevance – It means that the content should be appropriate and beneficial for the web users
13. Search ability – It means the use of the keywords should be in such a way that the search engines can find the web page easily and ranks it high
In the long run, it is not necessary that a website which looks pretty might not be able to attract users because content is the most important thing in a web page. Thus, first importance should be given to the content only.